Friday, June 5, 2009

Music Lesson Marketing

Recently I’ve had questions about the marketing of music lessons, “how do you have so many students?”

Here are some ideas that work for me

-I give more value than the student pays for
-I’m responsive to the needs of my students
-I communicate weekly with parents
-I run it like a business
-I’m always learning new things, which I share with my students
-I’m upbeat and enthusiastic, no matter what

Here are some resources:
1. Promoting your teaching studio, by Philip Johnston
http://howtopractise.com/?q=node/1627
2. 77 ways to build your private music practice by Milana Leshinksy
http://www.musicstaff.com/lounge/article64.asp
Other resources:
Success magazine
http://www.successmagazine.com/ I read it every month. It is full of good ideas for business and teaching.
Cheers,
David

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