Professional Presentation Part One

1. A professional has a business card that is not homemade, and is specific to teaching.

2. A professional has a website that is:

• Bright and Cheerful
• Owned by the professional i.e. your own domain name
• Full of content: the more expensive the purchase the more people will read
• Constantly evolving: Google loves this
• Linked, lots of links, both inbound and outbound: Google loves this
• Not cheesy in it’s look or worse BORING: Prospect killer--you look cheap or amateurish
• Highlighting student successes: Blow your horn
• Making it easy for the prospect to buy: Ka-ching $$

3. A professional protects their image.

Cheers,

David Story