Marketing Music Lessons Seth Godin

Seth Godin, marketing guru, predicts that over the next two years there will be a seismic shift in the marketplace. And, it’s likely to come out of left field.

For instance, hundreds of thousands of young people are learning to play musical instruments on http://www.youtube.com/. They may or may not be taking formal music lessons. I guess they’re not. Why is this method of learning become so popular?

• They learn at their own pace
• They can pick their own material
• They can learn only the good parts
• They can connect with others who have a similar interest
• They can fantasize that they’re part of something bigger, i.e. pop superstardom
• Nobody is standing over them correcting them
• Nobody is insisting they get it right
• Generally the parents like the same music, so give positive feedback

They just get to play, have fun and then do it all over it.

I currently have five http://www.youtube.com/ kids. Last year I had none.

Seth Godin has a new e-book for free. I encourage everyone to download this.
http://sethgodin.typepad.com/files/what-matters-now-1.pdf

David Story

Private Music Teaching: Core Competencies

1. Helping students to connect emotionally to music study. (Desire)
2. Expanding their repertoire. (The Pay-off)
3. Teaching the student to enjoy practicing. (The Process)
4. Technical development. (The Tools)
5. Nuturing and developing their desire to succeed. (Primary Life-skill)

Madame Boulanger: "without desire you have nothing".

Cheers,
David